SEM - Search engine marketing in a nutshell is mostly PPC or pay per click advertising. You know those ads you see on the top of the search engine results page and all the way to the right. They are called sponsored listings. Well if you want to be there you will pay. The nice thing about this type of marketing is that you only pay when someone clicks on the ad and goes to your site. This can be a great way to get started if you do not have much traffic from the organic or natural search engine results.
You can also waste a ton of money here if you are not properly prepared.
more to come…