The importance of proper link building.
Written by zackpow on May 14, 2009 – 7:12 pm -
It is becoming even more apparent that importance of proper link building is one of the key factors when Google is determining your website’s authority and therefore where you show up in the SERPS. In many cases if done properly you may not have to do anything else to get high rankings in the SERPS. That’s how important proper link building really is.
There has also been a lot of discussion about whether or not Google values links with the no follow tag. I haven’t seen any scientific data to comment with conviction but I will tell you that most of you highly repsected SEO’s out there do not give much value in these types of links. Some say they have no value while others (much smaller group) say that any link with your keyword as the anchor text will add some value. Anything that confirms your site’s relevance in Google’s eyes will help to some extent.
Keep in mind that just because there is a no follow tag doesn’t mean that Google doesn’t see the link and the text associated with it. The no follow tag was designed to help reduce spam and help with page rank sculpting by telling Google that the link is not important. Page rank sculpting is using the no follow tag to reduce page rank leaks to your privacy policy for example.
Here is a quick blog post from Dan Thies on link building. You should also download his SEO Fast Start eBook which is free.
In summary, concentrate on finding DO follow links within sites that have authority. This most likely would be a much better use of your time.
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